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Become a Listing 'BOSS'

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Greetings Fellow Real Estate Professionals! We've all heard it, if you want to make the big bucks in real estate sales you MUST become a listing master! Or as I prefer to call it, a listing 'BOSS'! And you know what? It's absolutely true. Look around your office. Who are the top producers? I'll guarantee you that 99% of them are focused on working with seller clients. Now, to be fair there are some top producers that have a balance between working with seller and buyer clients but in my 35+ years in the industry I have found that the vast majority are heavily weighted on the seller side of the ledger. Every well-priced listing you take has the potential to generate 1-3+ additional real estate opportunities from your marketing efforts. When you're working with buyers they are much more time consuming and there are fewer opportunities to land additional business. One of the keys to becoming a listing 'BOSS' is to target and go after the righ...
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Success In Real Estate Sales Is Like Building a New House...It's Done In Phases!

Have you ever noticed that a new house is built in phases? It all starts with a set of blueprints. Then the site is prepped, the foundation is poured, the framing is done, the sheetrock is put up, etc. If it wasn't done this way it would be like a house of cards, wouldn't it? A successful real estate career is built in a similar way. In phases. Many real estate agents begin their career with a lot of enthusiasm and often will try to tackle several different strategies to grow their business. This is like the old saying, "Jack of all trades...master of none!" They too end up with an unstable "House of cards"! The agents who become the most successful have focus. They start with a blueprint.  They have a specific plan and it starts with a strong grasp of the fundamentals to build a solid foundation. Here's an example of how to phase your business. It takes a massive amount of work and focus in the beginning but the successful agents are motivat...
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"There's only 1 way to the top if you want to Rock & Roll"

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Ain't it the truth? Listen if you want to 'Rock & Roll" in sales and in life you must have a plan and execute it with 'Massive' action. It is a fact that there is no elevator to the top in business. It is a step-by-step process that elevates you to the top. In order to be recognized as one of the best you must do your homework. You must know your product and the selling process better then your competition. In real estate sales it starts with knowing the inventory 'cold' in your service area. You need to pre-view property daily. You need to know all of the FSBO inventory. You need to know the 'Expired' listing inventory, the pending and sold inventory etc. Sounds like work, i know and it is at first a lot of legwork, however once you get up to speed it is much easier to stay on top of the data. What's really cool is that while you're pre-viewing you can couple it with prospecting! Let me explain. Take the pre-viewing proce...
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