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Become a Listing 'BOSS'

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Greetings Fellow Real Estate Professionals! We've all heard it, if you want to make the big bucks in real estate sales you MUST become a listing master! Or as I prefer to call it, a listing 'BOSS'! And you know what? It's absolutely true. Look around your office. Who are the top producers? I'll guarantee you that 99% of them are focused on working with seller clients. Now, to be fair there are some top producers that have a balance between working with seller and buyer clients but in my 35+ years in the industry I have found that the vast majority are heavily weighted on the seller side of the ledger. Every well-priced listing you take has the potential to generate 1-3+ additional real estate opportunities from your marketing efforts. When you're working with buyers they are much more time consuming and there are fewer opportunities to land additional business. One of the keys to becoming a listing 'BOSS' is to target and go after the righ...
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Time To Design Your Own Personal Economy!

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Design Your Life and Business Through the Magic Power of Words! By Michael David Fuller Article Word Count: 3788 The 'Declaration of Independence' states: We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness... That, my friends is a key phrase to remind yourselves of as you pursue your dreams and your unalienable right to build a life and a business that, when you're sitting in your favorite chair looking back, will be completely satisfying and rewarding. Are you following your Life purpose? Do you have the Liberty and Happiness that you deserve? How much Happiness do you feel right now? I had the extremely good fortune of being born here and being raised by a loving family. We were never wealthy. In fact, we were somewhere in the massive middle class in terms of money. I learned at an early age how to work...
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Leads are one thing but...How's Your Conversion Rate?

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You know what? Generating leads in the real estate business is not really all that difficult. After all, prospects are seemingly everywhere. Even in the current "shit-storm" we call a real estate market. Sure there is intense competition from 'mega-agents' and the age-old perception in the consumers mind that ALL real estate agents are the same...a bunch of low-life dirtbags...a necessary evil and such. But indeed, there are a plethora of opportunities available. Some of these so-called opportunities are gold and some are a lump of coal! You may have been sold on the concept that any lead is a good lead and there is some truth to that when you're a seasoned professional that knows exactly how to extract the gold from those lumps of coal! Let's move on. The subject at hand is how to convert the leads you do generate. This is where the rubber meets the road and it is also where 90% of the real estate agents miss the mark! Not because they aren't wantin...
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