Ain't it the truth? Listen if you want to 'Rock & Roll" in sales and in life you must have a plan and execute it with 'Massive' action. It is a fact that there is no elevator to the top in business. It is a step-by-step process that elevates you to the top. In order to be recognized as one of the best you must do your homework. You must know your product and the selling process better then your competition. In real estate sales it starts with knowing the inventory 'cold' in your service area. You need to pre-view property daily. You need to know all of the FSBO inventory. You need to know the 'Expired' listing inventory, the pending and sold inventory etc. Sounds like work, i know and it is at first a lot of legwork, however once you get up to speed it is much easier to stay on top of the data. What's really cool is that while you're pre-viewing you can couple it with prospecting! Let me explain. Take the pre-viewing proce...
Think about all of the best-of-the best you've come across. Sports legends, business icons, top sales professionals, great speakers, amazing doctors, etc. Do you think they were born that way? No! Do they have special powers? No! Are they really any different from you and me? No! Well...maybe . Let me explain. They put in more 'Practice-Time' then those who don't achieve greatness. But that's not enough in and of itself, is it? No! There is an old saying that we've all heard, "Practice makes perfect." But is that true? Sort of. Yet we also know folks who work their asses off, practice their craft and never get the results to take them to the next level. I think it's because there is a difference between just 'practice' and 'perfect practice' . Success leaves clues. When I've grilled some of the greatest sales professionals in the world on how they got to where they are there is a constant thread ...
Have you ever noticed that a new house is built in phases? It all starts with a set of blueprints. Then the site is prepped, the foundation is poured, the framing is done, the sheetrock is put up, etc. If it wasn't done this way it would be like a house of cards, wouldn't it? A successful real estate career is built in a similar way. In phases. Many real estate agents begin their career with a lot of enthusiasm and often will try to tackle several different strategies to grow their business. This is like the old saying, "Jack of all trades...master of none!" They too end up with an unstable "House of cards"! The agents who become the most successful have focus. They start with a blueprint. They have a specific plan and it starts with a strong grasp of the fundamentals to build a solid foundation. Here's an example of how to phase your business. It takes a massive amount of work and focus in the beginning but the successful agents are motivat...
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